As a founder of Flexcar, NetGreen, and Efficiency Works!, Tracy has passionately strived to help our society reach a more balanced state of being – sustainability.  Since 1995 Tracy’s core goal has been to reduce the buildup of Greenhouse Gas and deeply stimulate a shift to a less fossil fuel dependent economy. 
As a founder of Flexcar (www.flexcar.com), the oldest and largest car sharing company in North America, Tracy applied his innovation and focus on customer experience to initiate and help create a successful model for car sharing in the United States, filling an essential gap in the mobility services available, while providing a significant opportunity to reduce our GHG impact. 
With Flexcar well on the road to success Tracy was asked to reinvigorate a non profit entity.  He did so and founded and established NetGreen (www.AchieveNetGreen.com).  Tracy successfully initiated and led the business planning, marketing plan, and business development.  Tracy garnered a great deal of support and participation from business, government, faith-based, and non-profit organizations and leaders.  Through his launch of a unique Neighborhood “Get Carbon Neutral” campaign, Tracy was able to raise NetGreen into the limelight, gaining press coverage and recognition by Al Gore in a New York policy address.  These campaigns, first in Ballard and now spreading to other neighborhoods, will help spur a regional and national movement to balance out our impact - community by community, organization by organization, business by business, and individual by individual.

His focus, hard work, vision, and real life experience in the development of new markets have proven to be a valuable asset. 

Over the years, Tracy has sold energy efficient heating/cooling & lighting systems, and has volunteered for many efforts, most notable of which is his active leadership of the Queen Anne Community Council in planting nearly 1000 trees in Seattle as well as in leading the development of a new H.S. curriculum called Mobility Education with FeetFirst, a pedestrian advocacy and action organization.  This new curriculum will transform High School Driver Education into Mobility Education, increasing the awareness and consciousness of “all the ways of getting around” among the next generation of Washingtonians. 

Tracy holds a BBA from University of Kansas.